Colors Can Turn Your Audience On or Put Them Off
When building a website for your self-help business, it is important to choose your colors with care. Just as you would with your favorite perfume or cologne.
Simple Guidelines To Follow
•Pick to 3 to 5 colors as you plan your website’s design.
•If you feel overwhelmed with the number of choices you have initially, don’t worry – stick to white for the background and black for the text.
Use Your Logo As A Guide
If you have a logo that you have created or has been designed for you, then this can be a great starting point for you, it’s best to stick with that color scheme so that you have a consistent look. However, be sure that your logo’s colors are portraying the right tone that you want your audience to feel when visiting your website.
How Colors Affect Your Mood
When using colors on logos or websites, know that they can be used to intentionally or unintentionally evoke a variety of emotions. For example, there are colors that can make you feel at ease or passionate or somewhere in-between. Let’s examine these different types of colors and the types of feelings that they can manifest further:
Green – tranquility, materialistic, freshness
Brand Examples: Starbucks, bp
Purple – royalty, luxury, spiritual, sophistication, enchanting, majestic
Brand Examples: Cadbury, Disney Channel
Blue – trust, loyalty, security, authority
Brand Examples: NYPD, CHASE
Brown – grounded, stability
Brand Examples: UPS
Black – seriousness, distinctiveness, classy, seductive
Brand Examples: Chanel, Polo Ralph Lauren, Even Batman!
Grey – practicality, corporate feel, professional
Brand Examples: Dove for Men, Nissan, Samsung
White – cleanliness, purity, truthfulness
Brand Examples: Virgin, ZenDesk
Red – passion, strength, aggression, ambition, alertness
Brand Examples: Red Bull, CNN
Pink – innocence, feminine, softness, inviting
Brand Examples: Victoria’s Secret
Orange – Fun, warm, cheerfulness
Brand Examples: Sunkist, Nikelodeon, Fanta
Yellow – Positive Thinking, Sunshine
Brand Examples: McDonalds, Days Inn
As you can tell, colors can influence your brand’s perception on an unconscious level. Now that you have an idea about the colors you want to use along with their psychological associations, let’s move onto blending colors together.
Please Note: How you use the colors in conjunction with your typography that can also impact how your brand is perceived. Think Coca-Cola. It has a red background but a inviting typeface. In this example, coca-cola is using the color red to draw attention and the typeface creates a playful tone to it. Hence their recent tagline, “Open Happiness.”
Selecting Your Color Scheme Combinations
Monochromatic – these color combinations are used with one particular color, allowing you to choose from varying degrees of lightness to create a look that is easy on the eyes. However, it is not useful if you are trying to draw attention to important elements on your website.
Analogous – this color scheme emphasizes the use one dominant color and the rest of the colors, while unrelated are designed to make an aesthetically appealing combination. An example of these colors would be combining blues and purples or reds and oranges.
Complementary – this is a winning combination for colors that are opposites, such as warm and cool colors. For example, red with green or blue. It is best used when choosing a dominant color and then using contrasting colors to highlight certain elements (unlike monochromatic colors.)
Adobe Kuler – is a free tool that allows you to play around with this knowledge so that you can see these color scheme combinations in action. Have fun with it!
I Need Professional Help – Don’t have the time to do it all by yourself? I understand. Many business owners just like you don’t have the time to do it on their own as they are already wearing multiple hats. Please visit my website and send me a message to get started on your next branding project.